How AI Is Reshaping SEO and Empowering Human Experts (2025 Edition)
The digital marketing landscape is in constant flux. Over the last 15 years, businesses in Canada and the USA have adapted to countless algorithm updates, evolving search habits, and emerging market channels. But nothing has been as disruptive or as misunderstood as the rise of artificial intelligence. In 2025, the conversation around AI and SEO […]
Why CTR Manipulation Crumbles in the Long Run
In the relentless pursuit of higher rankings on Google, the temptation to take shortcuts can be powerful. Among the shadowy tactics whispered in online forums, few are as alluring – and ultimately as damaging – as Click-Through Rate (CTR) manipulation. The promise is tantalizing: artificially inflate the clicks on your search result, signal to Google […]
Does AMP Help with SEO in 2025?
Ever since its launch in 2015, AMP project has been surrounded by controversy by website owners and SEO experts. In its early days, AMP seemed to be the solution to boost SEO performance, improve user experience, and reduce bounce rate. Many large businesses like Twitter switched their website to Google’s AMP. Moreover, the project has […]
